Sa Dao is a young Asian American business leader in Southern California. His business mission is to encourage philanthropy and profitability in an environment of innovation and efficiency. A graduate of California State University of Long Beach with Honors, Dao started his first business at the age of 18, Smartmoola.com, a national financial service advisory firm for college students. Shortly after selling Smartmoola.com, Dao was appointed as the Director of Business Development for the Autus Group, Inc., providing innovative solutions of development, marketing, and fundraising for non-profit organizations.

Currently Dao, age 24, serves as the Associate Executive Producer of the new VAX TV Show (Vietnamese American Xposure), a fresh and innovative weekly magazine program that targets a young Vietnamese American audience. With VAX, he looks to make major changes in the development and growth of the Asian American youth. Dao believes firmly that young Asian Americans "must be the change they wish to see in the world."

Over the past three decades the Vietnamese American Community has grown to be a fundamental audience for corporate advertisers. The last 5 years has seen the Vietnamese population reach the highest growth rate amongst any ethnic group, climb to the third highest in overall purchasing power, and sustain an annual income higher than that of the national average. Yet there has not been a single entity that has truly captured the image and story of the many affluent, educated, and young Vietnamese Americans. This lack of exposure has given the mainstream media very little knowledge of the Asian American community other than typical stereotypes and William Hung.

Can the voice of the second generation break the walls that separate Vietnamese Americans and the mainstream?

Find out as Sa Dao, Associate Executive Producer of the VAX TV Show, discusses

• The past, present, and future of Vietnamese Americans entering the mainstream market and how they are represented.
• The present business environment from which advertising and marketing support would be needed.
• The strategies to capitalized on the heightened awareness and demand of the younger Vietnamese American market with the increased focus on English language based content.